Social

My work as a multi-platform Creative Director and Producer has always been deeply rooted in the Social space. Leveraging iconic IP in new ways, crafting original narratives and defining a brand's creative voice to speak directly to your audience, are the key fundamentals of social-first storytelling. My deep understanding of cultural trends and audience behaviors have helped me, as a storyteller, produce viral, compelling and interactive video/design content throughout my career. 

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At Audible, I oversee all video and design assets across social platforms. Everything from ideating concepts, developing Art Direction, managing stakeholder requests, supervising Writers, Producers, Editors, Designers and Animators with a unique eye for "social first" creations. I lead the development of not only our brand's visual identity, but the visual expression of each Original series campaign.

As Creative Director on Nickelodeon's Social/Digital play along interactive experience, I oversaw copy, video, design, animation across all content. Our team also introduced AR (augmented reality) to the experience, surpassing previous user engagement benchmarks and winning several industry awards.

Additionally, I launched my network's first Meme Creation and Curation Initiative - creating “social-first” photo and video-based content, in support of our television specials and series. Overseeing Creative Direction, Art Direction, Design, Copy and overall content production, for all brand account memes (Instagram, Facebook, etc).

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Prior to that, I worked in Digital Marketing - writing, producing and editing short-form video pieces for digital/social platforms. The goal being to create original viral video content - which we ultimately did. Breaking viewership, impressions and user engagement records across brand-owned channels (YouTube, Facebook, etc) through my team's video content.

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See below for samples and links to my work at Nickelodeon.