Resume
Award winning Creative with extensive experience crafting stories and building brands at the intersection of TV, Digital and Social Media for Production and Marketing. Successfully leads teams to create and deliver engaging content and programming. Adept in script and copywriting, graphics and design for unique audience experiences.
AUDIBLE | Newark, NJ
CREATIVE DIRECTOR-PRODUCER, Brand & Content Marketing, 10/20 - Present
Oversee creative marketing and advertising campaign concepts internationally across on-air, digital and social channels for Audible Original programming. Supervise team of writers, producers, designers and editors, managing projects from pre to post-production. Execute full cycle creative including, writing scripts/copy, art direction, directing talent, managing logistics, maintaining timelines and budgets, reviewing cuts and delivering final assets.
Lead Production and Creative Direction on major ad campaigns premiering to over 5M viewers across several major Canadian television events (including the most popular in Quebec history).
Launched Audible Originals programming slate in Canadian markets – producing promotional content, audiobooks and podcasts for millions of English and French subscribers.
NICKELODEON | New York, NY
DIRECTOR, Unscripted Development, Live Event Television & Original Programming, 10/15 - 10/20
Lead development and production of show creative, promos, branded viral content and marketing collaborations with movie studios, CPG’s, endemic and non-endemic partnerships.
Developed and produced 5 sponsored show integrations per year for major brands such as Disney, Warner Bros., Nintendo, Barbie, LEGO and many more; generating $10-15M in ad revenue.
As show producer for the networks largest television tent pole event specials (Kids’ Choice Awards, Kids’ Choice Sports, and HALO Awards shows), managed budgets of $5-8M and delivered content reaching over 3M viewers.
Lead Creative Direction and Strategy on digital interactive productions – supervising copy, art design, graphics, and animation for web and app-based experiences; generating over 14M interactions and 66M live votes.
Launched networks first-ever AR (augmented reality) apps (Screens Up), receiving multiple awards including a Promax Gold Award, Shorty Award, Clio Award, Reggie Award and a Webby Award.
Received a Cynopsis Award for the Best Online Interactive Experience and an Emmy Nomination for Outstanding Interactive Original for “Nickelodeons Ultimate Halloween Haunted House 360 Experience” as creative lead and head producer for the video that earned 1.8M views across platforms.
Delivered over 100K gallons of slime to celebrities and fans across the country.
ScreenCraft Pilot Launch: Semi-finalist (2017) – “Paparazzo”; Writer. Original pilot script.
NICKELODEON | New York, NY
WRITER-PRODUCER-EDITOR, Creative Services/Marketing – Digital, 10/2014 – 10/2015
Wrote, produced, and edited short-form content across off-channel brand accounts for over 40M followers. Developed successful original short-form weekly series based on popular IP andfranchises.
Created original content and series that increased short form consumption across web and app by 200%, including top performing video on networks owned and operated platforms for 4 weeks straight.
Earned a Cynopsis Award for Best Use of Video Promotion for “Let’s Play Soccer Stars with Donnie and SpongeBob”; combining IP to promote a video game. Network launched digital franchise based on concept.
Received an Emmy Nomination for Outstanding Interactive Media for “Walk the Moon 360” as Producer. Video earned 3M views and over 17M impressions across platforms.
BBC WORLDWIDE AMERICA | New York, NY
ASSOCIATE PRODUCER-JUNIOR EDITOR, Creative Services/Marketing, 10/2014 - 10/2015
Wrote, produced, and edited on-air spots, trailers, digital short form content, and social video posts. Coordinated with marketing teams to create content for networks’ priority series, stunts, andfilms. Managed production needs including conducting VO sessions, coordinating GFX requests, and overseeing soundmixing.
Established cross-platform digital video storytelling strategies to expand show narratives to new audiences; growing YouTube channel over 2+ years to 100M video views and more than 310,000 subscribers.
Created consumer marketing and advertising campaign content for successful launches of ‘Doctor Who’ and breakout original series ‘Orphan Black’, delivering 8 consecutive years of record-breaking channel ratings.
MTV | New York, NY
ASSOCIATE PRODUCER, MTV Series, 10/2011 – 9/2013
Led field production including managing on-the-ground production, writing scripts, operating cameras, and shootingseries. As casting producer for seasons 12-14, researched and interviewed talent, editing casting tapes and pitchingstorylines to senior show executives.
Received an Emmy Award for Outstanding Special Class Series on behalf of MTV’s MADE.
Developed new original series (CMT’s MADE) based on current franchise; served as AP on first season
MTV | New York, NY
PRODUCTION ASSISTANT, MTV Series, 10/2010 – 10/2011
Organized scripts and production materials for field, show, and post producers for over 40 episodes. As point of contact for 20 field producers, managed equipment rentals with vendors, coordinated schedules and travel, and reconciled expenses for 30 production cards. Managed production office, supervising 8 interns in production duties.